Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Baker opines that another trend is taking some of the pressure off of the religious book industry. “Vanity publishing lowers the bar for new authors, and it raises the bar for commercial publishers,” he says. “If a self-published work generates some energy, we commercial publishers will later appear, offer a contract and accept responsibility for broad distribution. It’s not an either/or decision for new writers. We all can get the best of both options.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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