Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Church Social
The future of this segment lies far beyond products, Linder says. Religious book publishers will need to be aggregators and disseminators of content for communities. But the content will have to be tailored to individuals’ needs and wants, he says.
To that end, Zondervan purchased a Facebook-like tool aimed at the Christian audience, OnTheCity.org. In it, for instance, individuals can create profiles, save Bible notes, coordinate their church groups and activities, and find out what publications Zondervan has to offer.
1 Comment
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments