Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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“I think it’s very unusual thinking, but I think it’s going to be a necessary move for most publishers over the next five years,” Linder says. “For religious publishers, it might be far easier to think of community than traditional or secular publishers, because we’re already selling to a community. That’s the church community.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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