Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Additionally, “ministry accounts are struggling due to decreased donations,” Johnson says of direct sales.
“Returns are coming back faster, retailers and consumers are more cautious about buying, and there’s increased bad debt due to shaky customers,” Johnson adds.
Finding Salvation
With that burden to bear, industry insiders say religious book publishers need more than the grace of God to survive this recession. They need to adapt.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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