Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Zondervan is exploring providing downloadable Bible “slices,” Linder says. Consumers who want a specific chapter or verse will be able to find it through its service.
Johnson adds that traditional growth areas still will produce bounty. “We continue to see strong acquisition competition for good properties,” he says. Another advantage is that a broader array of channels carries religious titles versus the distribution that mainstream titles enjoy.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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