Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Even so, Johnson says he would like to see The New York Times start to poll Christian booksellers for its best-seller list. Times spokeswoman Diane McNulty says the newspaper doesn’t disclose its methodology in granular detail, but the methodology is regularly updated to reflect the changing marketplace.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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