Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Johnson says data reveal when products won’t cover development costs, so titles that will only sell 2,000 to 4,000 units can be left behind, considering their sales wouldn’t even cover printing costs.
Linder believes publishers will dovetail that with dropping backlist support after titles, say, fall below sales of 1,000 a year.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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