Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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In fall 2008, Tyndale broke into the global mobile market, and now, other religious publishers are doing the same.
Still others are offering providing expanded, searchable content online that provides enhancements beyond print versions, Kuyper says. For instance, Good News/Crossway of Wheaton, Ill., debuted its Internet “ESV Study Bible” in November 2008, which includes options such as audio accompaniment, study guides positioned to the right of the text and key theme outlines.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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