Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Then there’s planning for the future.
“It’s not simply going, ‘OK, we’re producing a book,’” Johnson says. “We also have to consider the e-book side. We have to consider, ‘Did we do it on the audio side, and is that downloadable?’ … Now, these other avenues are still a very small percentage of our business. But the opportunities are definitely expanding in ways that you can deliver your content.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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