Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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At the same time, titles can remain in print forever with print-on-demand. “Rather than having books in inventory sitting there, [publishers] might use more of a print-on-demand strategy for those books,” Linder suggests. “So now their money isn’t tied up in the inventory, which improves their cash flow. And better cash flow means a healthier company, and a healthier company means a healthier industry.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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