The New Era of Book Marketing
Through these conversations, she explains, publishers should give readers just enough information to leave them wanting to know more. "Social media is built on the concept of a tidbit," she says.
Legacy's blog tour for "The Christian Girl's Guide to Style" reached around 14,000 viewers—a far greater number of readers than a traditional tour could. "We could have an author on the road for six months and not reach that many people," Harrison Brown points out.