The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Through these conversations, she explains, publishers should give readers just enough information to leave them wanting to know more. "Social media is built on the concept of a tidbit," she says.
Legacy's blog tour for "The Christian Girl's Guide to Style" reached around 14,000 viewers—a far greater number of readers than a traditional tour could. "We could have an author on the road for six months and not reach that many people," Harrison Brown points out.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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