The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Location-based mobile devices will be big, believes Goodman. "The way people access content on mobile devices will continue to grow, and more mobile devices will lead to more localized marketing opportunities," he says.
He also expects to see more interactive games, such as advertising banners that involve games or can show videos, for example.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
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