The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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What's Next?
Blogs and social media might seem new to some people, while firmly established to others, but it's only been, respectively, seven and five years since the launch of Facebook and Twitter. However, in that time, they've changed how people communicate and how business is done.
So, what do the next few years hold?
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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