The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Blog tours can be all of the marketing for a book or just one part of it. PR By The Book is working on another campaign in which the blog tour complements print, radio and TV marketing.
"It all depends on the publisher's and author's wishes," says Flatt, "but it also depends on the budget—sometimes they don't have the budget for a $10,000 campaign."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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