The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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The days of book tours and traditional advertising are not over, but online and mobile marketing campaigns will certainly continue to complement them. This is allowing book promotions to occur almost constantly, and publishers should ensure they are always a part of the conversations online. BB
Amanda Baltazar is a Washington-based freelance journalist who specializes in writing about business.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
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