The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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"There are two major factors that figure into the calculation—reduced spend and significantly larger reach," she says. "We could plan 10 times the number of blog tours for the cost of one traditional book tour, plus we can customize and target specific segments of our market through the blogs, to allow us to increase our estimated rate of return."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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