The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Legacy plans to continue to use blog tours to market books, but still relies on more traditional marketing methods as well, such as sending press releases and review copies to print media outlets.
Round Rock, Texas-based public relations firm PR By The Book also is experimenting with blog tours, running its first last fall for four action-adventure novels, and starting another one this March.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
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