The New Era of Book Marketing
Simon & Schuster also has a presence on ustream.tv, a broadcast platform that enables it to hold author events online. This way, people who can't make it to a live reading can tune in online and even ask the author questions, or they can watch the reading after it has happened from an archive.
This is the perfect blend of new and old marketing, says Goodman: "It's about adding these online layers to the real world. It's another way to give [readers] additional information to get them excited about a book and make that purchase."