The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Simon & Schuster also has a presence on ustream.tv, a broadcast platform that enables it to hold author events online. This way, people who can't make it to a live reading can tune in online and even ask the author questions, or they can watch the reading after it has happened from an archive.
This is the perfect blend of new and old marketing, says Goodman: "It's about adding these online layers to the real world. It's another way to give [readers] additional information to get them excited about a book and make that purchase."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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