The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For students, the marketing is mostly via Twitter, where they can share notes and talk about different Cengage products.
"What student is going to listen to Mr. Corporation?" Silverburg asks. "Students use Twitter to help spread the word [about] products that help them be successful in the classroom. So we offer the ability to tweet within our digital products. This allows students to talk about what's helping them. They've become their own marketing tool."
0 Comments
View Comments
- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
Related Content
Comments