The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Cengage is using blogs, too, to ensure that authors can provide almost real-time content, he says, which is sometimes much more timely than what is published in a book. For example, a blog about the recent situation in Egypt can supplement a book on the Middle East and keep it relevant.
"This allows us to be seen as experts in the field, so it is a form of marketing," points out Silverburg.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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