The New Era of Book Marketing
"With Simon & Schuster Foursquare, we can deliver our book and author content right into the hands of fans and readers at their immediate points of interest," Goodman adds.
But Foursquare doesn't necessarily end with the person using it. Each user can opt to publish his or her location check-ins and the information he or she learns from Simon & Schuster Foursquare on Facebook and Twitter. "So you reach a much greater audience of impressions about your book and about your platform," explains Goodman.