The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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And that's not counting the number of times the blogs were passed on virally to readers' friends. It also helped, she says, that Kyle already had followers of her own on Twitter and Facebook.
Harrison Brown says she knows the blog tour was successful. "We saw a direct correlation in sales of the book to every time there was a blog out there," she says.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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