The New Era of Book Marketing
Touring the Blogosphere
Blogs also have become a popular—and relatively inexpensive—marketing tool for book publishers.
This was the marketing method that San Diego-Calif.-based Legacy Press selected to market its book, "The Christian Girl's Guide To Style," by Sherry Kyle, who embarked on a month-long, "11-stop" blog tour. From mid-November 2010 to the end of the year, three months after the publication of the book, Kyle talked about her book and its message on different blogs, either by guest blogging, or by being interviewed by the blogger. Additionally, other bloggers reviewed her book.