The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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PR By The Book got the word out about the blogs through its Twitter and Facebook pages as well as on the author's and publisher's social media sites. And once a blog runs, the publisher links to it from its website.
Marketing in this way is very low-cost, explains Flatt, costing, on average, around $4,000 per project. A more traditional campaign would cost closer to $10,000.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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