The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Follow the Market's Lead
It doesn't always come down to budget; sometimes it's about where the market takes you. Education publisher Cengage Learning is doing more online marketing simply because it's producing more digital than physical books these days, explains Dan Silverburg, vice president of marketing for the humanities and social sciences.
0 Comments
View Comments
- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
Related Content
Comments