The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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"We had been looking for more cost- effective ways for getting our authors connected with readers, and this seemed to be a great fit," says Rachel Harrison Brown, marketing representative for Legacy Press. "Online marketing methods are excellent because customers can share a great find quickly and easily. And, as a company, it allows us to have a conversation with the reader, and that relationship is what has the most potential."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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