The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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For last fall's blog tour, the company contacted bloggers who cover action-adventure, and then created a schedule in which the 30 to 40 bloggers were all blogging within five days of a book's launch. The goal was to have different angles from each blogger.
Up to 20 bloggers will write about the book being released in March. "We want them all that week so it's timely," says Marika Flatt, PR By The Book's founder. "We want the power of multiple impressions on readers. We want that groundswell of Internet activity all in one week to give that big gust of book sales at the beginning."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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