The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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And an added bonus: The blog tour didn't require a big financial investment. "Most of the costs were in time," she explains, "Sherry's time and our marketing department's."
According to Harrison Brown, the blog tour's return on investment was more than 50-percent higher than Legacy would have expected with a more traditional book tour.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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