The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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"It's a really exciting platform to reach people at the moment when they're most interested in getting that content and learning about where they really are," points out Goodman. Each tip pushes readers toward Simon & Schuster books so they can learn more (and, of course, buy the book). So, for example, author Suzanne Corso tells fans where they can find the best cannoli in her neighborhood of Bensonhurst, which is the setting for her book, "Brooklyn Story."
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
Author's page
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